Charisma & Its Affect on Politics and the Media

Charisma & Its Affect on Politics and the Media (Digital Report, 27 Pages)

Arguably, the current political environment is driven by personality,
image and the media. Within this political landscape, the spinning of a
“sound byte” seemingly takes precedence over actual policy
formulation. This tectonic shift in politics from “Issue-centered” to “Candidate-centered” can
be traced to 1960 Kennedy-Nixon Debate.

It was the first time politics played itself out in a visual form.
Unfortunately, presidential candidate Nixon, miscalculated the influence of TV
on politics at its inception. “Television is not as effective as it was in
1952. The novelty has worn off,” Nixon reportedly told biographer Earl
Mazo (Perlstein 2008, para 9).

“In 1950, only 1 in 10 American families owned a TV set. But by 1960, under the
collective charms of Uncle Miltie, Buffalo Bob and Howdy Doody, and the lovable
Lucy, that number had rocketed to 9 in 10. Slotting politicians into such a mix
was bound to shake things up. So what if Nixon and Kennedy were discussing nuclear arms? Suddenly, it was all
about entertainment.…”(Hochman 1996, p.92)

In this report, you will learn:

  • What Political Race Transformed the U.S. Political Landscape?
  • The Affect of the “Celebrity Industrial Complex” on Politics and the Media
  • How Actors Transformed Politics
  • The Emergence and Necessity of Charisma Within Political Candidates

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